Category Archives: new business

Best posts of 2009

Posted on December 3, 2009 by Kirk

This month BrandSTOKE is one year old. I’m honored that you take the time to read and comment. My goal for 2010 is to engage more conversation. If you have any suggestions for topics or improving the blog, please let … Continue reading →

Posted in art direction & design, brand essence, budgeting, client-agency relationships, copywriting, identity, loyalty, new business, roi, standards, strategy | 2 Comments

For smarter strategy, share the budget upfront

Posted on May 26, 2009 by Kirk

Ask any project manager: Knowing the availability of resources is critical to achieving the desired outcome. Money is, of course, the resource, and while zero-base budgeting is a nice idea, unlimited budgets are practically non-existent in the real world. So, … Continue reading →

Posted in budgeting, new business, strategy | 1 Comment

Why rfps often result in the worst hires

Posted on March 11, 2009 by Kirk

I know several marketing professionals who love to pursue new business. They enjoy the prospecting, the networking, the strategizing, the problem-solving, the pitching. Yet I know absolutely no one who likes responding to RFPs (requests for proposal). I don’t even … Continue reading →

Posted in client-agency relationships, new business | 4 Comments

10 new business red flags

Posted on January 5, 2009 by Kirk

Dear Prospective Clients, We would really love to do highly effective work for you that achieves results, makes you and your organization lots of money, and advances your career. Sometimes, however, the way you approach an agency review makes it … Continue reading →

Posted in budgeting, client-agency relationships, new business, research | 5 Comments