Category Archives: mass media

Repost: Advertising’s swimsuit competition, the Super Bowl

Posted on February 2, 2012 by Kirk

Let’s be honest. This week, when we chat online or around the water cooler about the Super Bowl commercials, we will not be judging them based upon which are most effective at doing what they are supposed to be doing, … Continue reading →

Posted in advertising, event marketing, mass media, roi | Leave a comment

Repost: Patagonia, they also sell clothes

Posted on November 10, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: There are brands and then there are affinity brands. The difference? Community. You don’t just experience an affinity brand. Your identity is enmeshed … Continue reading →

Posted in brand essence, budgeting, cause marketing, loyalty, mass media, promotion, retail, social media | Comments Off

Repost: Directory of dead communications channels

Posted on November 1, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | Comments Off

Directory of dead communications channels

Posted on November 17, 2010 by Kirk

If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you know has died. Sorry to be the one to tell you. As a service to BrandSTOKE’s readers, … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | 1 Comment

The no-brainer radio station format no one thought of

Posted on September 21, 2010 by Kirk

About four or five years ago, I had an idea for a no-fail radio station format. It’s so obvious I can’t believe no one else has thought of it. I’ll give it to you here for free. Consider the following: … Continue reading →

Posted in mass media | 1 Comment

Olympic scorecard: how to judge ambush marketing

Posted on February 23, 2010 by Kirk

For the organizers of the Winter Olympics, the pressure is on. They are fighting to defend their sponsors against ambush marketing at the Games. (Ambush marketers attempt to attach their brand to a major event without paying for the right … Continue reading →

Posted in advertising, event marketing, mass media, promotion, retail, strategy | 1 Comment