Category Archives: interactive marketing

Repost: Directory of dead communications channels

Posted on November 1, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | Comments Off

QR codes bite the dust

Posted on July 8, 2011 by Kirk

Per a post at Business Insider, QR codes have been added to BrandSTOKE’s Directory of Dead Communications Channels. Johnny, we hardly knew ye. Rest in peace.

Posted in interactive marketing | 1 Comment

Directory of dead communications channels

Posted on November 17, 2010 by Kirk

If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you know has died. Sorry to be the one to tell you. As a service to BrandSTOKE’s readers, … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | 1 Comment

ChalkBot remembers Mom

Posted on August 4, 2010 by Kirk

Nike’s Chalkbot may be the perfect convergence of technology, social media, and cause marketing. Essentially a pneumatic chalk-paint sprayer driven by a computer, ChalkBot takes messages from around the world via text messaging, Facebook, Twitter and the LiveSTRONG web site, … Continue reading →

Posted in cause marketing, event marketing, health care, interactive marketing, promotion, social media | Comments Off

Tour de Tweets II

Posted on July 6, 2010 by Kirk

Note: It’s Tour Time! Here’s a post I wrote last year about the nearly seamless integration of social media into the event. In many ways, the 2009 Tour broke new ground for both participants and fans at major sporting events. … Continue reading →

Posted in cause marketing, event marketing, health care, interactive marketing, promotion, social media, strategy | Comments Off

How health-care reform will change hospital marketing

Posted on April 7, 2010 by Kirk

After months of political wrangling, the health-care reform bill is now law. What does it mean for hospital marketing? Here are some predictions: 1) It is generally held that prevention and wellness initiatives will reduce health-care costs over time. More … Continue reading →

Posted in cause marketing, health care, interactive marketing, promotion, public relations | 3 Comments