Category Archives: copywriting

Proud sponsor of plagiarized taglines

Posted on January 24, 2012 by Kirk

Brands used to pay hefty fees to be sponsors of major attractions, such as the Super Bowl. One reason: They benefit by borrowing brand equity from the event. Turns out, there’s a much cheaper alternative. Many brands, for nothing, are … Continue reading →

Posted in advertising, brand essence, copywriting, event marketing | 1 Comment

Movie quiz: Match the ad claim with the film

Posted on January 10, 2012 by Kirk

Feel like a movie? See if you can match the following films, now playing, with the blurbs used in their advertising. (Answers below.) Movies 1. Extremely Loud & Incredibly Close 2. The Girl with the Dragon Tattoo 3. Tinker Tailor … Continue reading →

Posted in advertising, brand essence, copywriting, promotion | Leave a comment

Banished ad words? Whatever.

Posted on January 5, 2012 by Kirk

Every year since 1976, Lake Superior State University has released its annual list of “Words Banished from the Queen’s English for Misuse, Overuse and General Uselessness.” From the all-time list, I found many clichés used in marketing. Below are a … Continue reading →

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Which came first? The chicken or the kale?

Posted on December 7, 2011 by Kirk

Chick-fil-A says it’s the chicken. In a feud reminiscent of The North Face-The South Butt suit, Chick-fil-A has asked a T-shirt maker in Vermont to stop co-opting its slogan, “Eat Mor Chikin.” Artist Bo Muller-Moore’s offending T-shirts say, “Eat More … Continue reading →

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Most popular posts of 2011

Posted on December 6, 2011 by Kirk

This month BrandSTOKE is three-years-old. At the upper end of the toddler years, it enjoys improved motor and language skills. Though still developing emotionally, BrandSTOKE is growing more confident while exploring its environment. Thank you for continuing to subscribe, read … Continue reading →

Posted in advertising, art direction & design, authenticity, brand essence, budgeting, copywriting, health care, identity, loyalty, packaging, promotion, public relations, research, retail, roi, simplicity, social media, standards, strategy | Comments Off

Angry birds: Old Crow and Wild Turkey

Posted on October 12, 2011 by Kirk

    A woman in a bar gives a man the bird in a new commercial (uncensored version below) by Wild Turkey. It’s funny in a middle-school sort of way. You see, by giving him the bird (heh heh), they … Continue reading →

Posted in advertising, copywriting | 1 Comment