“9 criteria for brand essence” deck now available

Mar

“9 criteria for brand essence” deck now available

post info

By Kirk

Categories: brand essence, loyalty and presentations

The most popular post at BrandSTOKE to date is “9 Criteria for Brand Essence.” Now I have combined it with some Branding 101 definitions, a few examples, and additional thinking in the accompanying SlideShare presentation.

It’s intended to provide a basic understanding of brands and branding for most business professionals. (Branding experts may want to skip it.) I hope you find it useful.

7 Responses to ““9 criteria for brand essence” deck now available”

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1 Faye Oney Mar 16th, 2010 at 10:40 am

Hi Kirk,

This is a really informative presentation, especially for those who have a hard time understanding the concept of branding. I learned a lot just paging through, and will bookmark this on Delicious for future reference.
2 Anthony Weiler Mar 16th, 2010 at 12:49 pm

Kirk,

Thanks much for putting this together. Besides being VERY informative, the presentation design is great.

Anthony
3 Kirk Mar 16th, 2010 at 12:59 pm

Thanks, Anthony. Credit goes to Joy Hart for the design.
4 Bakhtier Mar 17th, 2010 at 3:38 am

Unfortunately it is impossible to download the presentation. ( Could you send a link? Thank you.
5 Kirk Mar 17th, 2010 at 9:56 am

The presentation can now be downloaded at SlideShare. Here’s the link: http://www.slideshare.net/kirkphillips/the-9-crit

Thanks, Bakhtier, for your interest.
6 Devin Meister Mar 17th, 2010 at 4:08 pm

Nice work Kirk. Very useful for explaining and supporting ideas that everyone should be able to understand.

When does the book come out?

Devin

(This would also be a great piece to rework in sliderocket (www.sliderocket.com)
7 Bakhtier Mar 18th, 2010 at 2:36 am

@Kirk, Thank you very much for the link!