Comments on: The rise of community bank brands http://www.brandstoke.com/2010/01/25/3002/ Fri, 03 Sep 2010 22:56:28 +0000 hourly 1 By: Dan Mahoney http://www.brandstoke.com/2010/01/25/3002/comment-page-1/#comment-1571 Dan Mahoney Tue, 26 Jan 2010 16:00:28 +0000 http://www.brandstoke.com/index.php/2010/01/25/3002/#comment-1571 That's no longer the case, Nick. Hundreds of community banks and credit unions across the country now have the capacity that megabanks have. You can find community financial institutions that pay massive interest in cash every month with no minimum balance, no monthly fees, free online banking, and nationwide ATM fee refunds on www.CheckingFinder.com . Account holders receive rewards by meeting simple monthly qualifications: - Using a debit card - Accessing online banking - Signing up to receive monthly e-statements instead of paper - Making electronic transactions (like direct deposit) If an account holder does not meet the qualifications in a given month, the account is still free and the financial institution will alert the individual, who will still receive a base interest rate and will be eligible the following month for the benefits. The banks that are on www.CheckingFinder.com are all committed to keeping their rates consistent, therefore consumers can feel comfortable that their account will continue to see the highest rates in the market. When you enter your zip code, all of the community banks and credit unions that appear are available to you. Since much of this account is online, you can do your banking at community financial institutions across the country. Hope this helps, Nick. Best of luck! That’s no longer the case, Nick. Hundreds of community banks and credit unions across the country now have the capacity that megabanks have. You can find community financial institutions that pay massive interest in cash every month with no minimum balance, no monthly fees, free online banking, and nationwide ATM fee refunds on http://www.CheckingFinder.com . Account holders receive rewards by meeting simple monthly qualifications:

- Using a debit card
- Accessing online banking
- Signing up to receive monthly e-statements instead of paper
- Making electronic transactions (like direct deposit)

If an account holder does not meet the qualifications in a given month, the account is still free and the financial institution will alert the individual, who will still receive a base interest rate and will be eligible the following month for the benefits. The banks that are on http://www.CheckingFinder.com are all committed to keeping their rates consistent, therefore consumers can feel comfortable that their account will continue to see the highest rates in the market.

When you enter your zip code, all of the community banks and credit unions that appear are available to you. Since much of this account is online, you can do your banking at community financial institutions across the country.

Hope this helps, Nick.

Best of luck!

]]> By: Nick Seguin http://www.brandstoke.com/2010/01/25/3002/comment-page-1/#comment-1568 Nick Seguin Tue, 26 Jan 2010 01:01:59 +0000 http://www.brandstoke.com/index.php/2010/01/25/3002/#comment-1568 While the behavior is certainly true (I saw the Huffington bit covered on a news program), I think this is a fantastic instance of situational marketing. Americans are easily mobilized by frenzy and emotion (see Obama, Haiti, now small banks) within a constrained period of time. These banks and coalitions are definitely doing a great job of positioning and messaging to a prime (no pun intended) audience right now. Me? I want my bank to be ubiquitous. I need to access it online, in California, in Maine, in Istanbul and everywhere in-between. In order to have a global and complete presence, assets and infrastructure need to be significantly greater -- something small banks simply cannot achieve. Yes, there are some instances for individuals who don't travel/have diverse banking needs where a local bank not only works, but it makes sense. However, as generations become increasingly mobile and exhibit a multitude of demands on their banks, I see large banks being the only entities capable of serving those needs. Perhaps I'm an outlier here? While the behavior is certainly true (I saw the Huffington bit covered on a news program), I think this is a fantastic instance of situational marketing. Americans are easily mobilized by frenzy and emotion (see Obama, Haiti, now small banks) within a constrained period of time. These banks and coalitions are definitely doing a great job of positioning and messaging to a prime (no pun intended) audience right now.

Me? I want my bank to be ubiquitous. I need to access it online, in California, in Maine, in Istanbul and everywhere in-between. In order to have a global and complete presence, assets and infrastructure need to be significantly greater — something small banks simply cannot achieve.

Yes, there are some instances for individuals who don’t travel/have diverse banking needs where a local bank not only works, but it makes sense. However, as generations become increasingly mobile and exhibit a multitude of demands on their banks, I see large banks being the only entities capable of serving those needs.

Perhaps I’m an outlier here?

]]>