Over Thanksgiving weekend I will likely spend a lot of time in front of refrigerators. Mine. Other peoples’. And I’ve noticed something. They serve as display space for photos, post cards, grocery lists, note pads, and — fridge magnets.
Low tech, I know. But when did fridge magnets become such a ubiquitous marketing channel?
In your home, in your face, several times a day. And you grant them permission to be there. In fact, you install them yourself.
Which magnets do I have on my fridge? I took inventory:
- Lawn care service
- Sailboat charterer
- Veterinarian
- Meijer
- MarathonFoto
- Electric cooperative
- Movie theater
- Levi’s
- Coca-Cola
- Angie’s List
- O.S.U. football schedule
- Park preservation association
- Hospital
- Direct mail vendor
- Urgent care center
- Big Ten Network
I may have stumbled upon a whole new research methodology and matching one-to-one channel strategy. It works like this:
- Audit the fridge magnets in a particular household
- Determine the needs and interests of the owner
- Target marketing messages based upon those needs and interests
There must be a high-tech application for this. Someone should get working on it.
What’s on your fridge?
