Monthly Archives: October 2009

Brand loyalty … for all of eternity

Posted on October 27, 2009 by Kirk

In the spirit of Halloween, I share this personal story: A couple of years ago, my father died unexpectedly. While arranging the funeral, my brother and I found ourselves in a casket showroom adjacent to a funeral home. (My dad’s … Continue reading →

Posted in art direction & design, loyalty, packaging, promotion, retail | 6 Comments

What every non-marketer should know about branding

Posted on October 26, 2009 by Kirk

The words “brand” and “branding” are thrown around in casual conversation so frequently now that I’m still surprised to find not every business person knows what they mean. (In fairness though, I don’t understand supply-chain logistics.) Some business managers refer … Continue reading →

Posted in brand essence, loyalty, roi, standards, strategy | 3 Comments

Apparently we care about cosmetics, not banks

Posted on October 20, 2009 by Kirk

We care about cereal, not insurance. Vodka not water. Brand Keys, a research firm specializing in customer loyalty and brand engagement, recently released their 2009 Loyalty Engagement Index, a list of rankings of customer loyalty toward 440 brands in 63 … Continue reading →

Posted in loyalty, research, retail, strategy | 2 Comments

You say tomato. I say Fox’s Fine Gourmet Ketchup.

Posted on October 6, 2009 by Kirk

Mustard is mustard, right? Yellow runny stuff. Although some prefer Robert Rothschild Farm Horseradish Mustard. At the bar, some order scotch. Others specify 15-year-old Laphroaig. And gasoline is nothing more than fuel. The brand doesn’t matter — only the price … Continue reading →

Posted in brand essence, loyalty, strategy | 2 Comments