04
Aug
09

Cash for clunker slogans

Abandoned carTime to turn in that old high-mileage, gas-guzzling ad slogan for a new one. Here are some candidates:

  • Acura: Advance
  • Audi: Truth in Engineering
  • Buick: Drive beautiful.
  • BMW: The Ultimate Driving Machine
  • Cadillac: Life, liberty and the pursuit
  • Dodge: Grab life.
  • Ford: Drive one.
  • Honda: The Power of Dreams
  • Hyundai: Think about it.
  • Infiniti: Inspired performance
  • Jeep: Have fun out there.
  • Kia: The Power to Surprise
  • Land Rover: Designed for the extraordinary
  • Lexus: The pursuit of perfection
  • Lincoln: Reach higher.
  • Mazda: Zoom zoom
  • Nissan: Shift_the way you move.
  • Porsche: There is No Substitute.
  • Saab: Born from Jets
  • Smart: Open your mind.
  • Subaru: Love. It’s what makes a Subaru, a Subaru.
  • Toyota: Moving forward
  • Volkswagen: Das Auto
  • Volvo: For life
  • Saturn: We’re still here.

It’s an interesting mix. Some are clearly on-brand (BMW’s classic “The Ultimate Driving Machine” and Volvo’s “For life”), some ask for your consideration (Smart’s “Open your mind.” and Hyundai’s “Think about it.”), and some seem strangely out of rhythm (Buick’s “Drive beautiful.”). Saturn’s “We’re still here.” manages to be honest, hopeful and a bit pathetic all at the same time.

I couldn’t find current slogans for Chrysler and Chevrolet. Can you?

Which ones do you think are still drivable? And which ones should be scrapped?


3 Responses to “Cash for clunker slogans”


  1. 1 larry hinkle Aug 5th, 2009 at 12:56 pm

    “drive beautiful”? how ’bout “drive beautifully”?

    outback is doing the same thing right now with their new “live adventurous” tagline. it should be “live adventurously” dummies.

    i blame apple and their overrated “think different” tagline.

  2. 2 Kirk Aug 5th, 2009 at 9:08 pm

    Larry, I “appreciate sincere” your comment.

  3. 3 Ann Aug 13th, 2009 at 12:56 pm

    Is Chevy still using “An American Revolution”?

Comments are currently closed.

Subscribe to the RSS feed

Archives


“9 Criteria for Brand Essence” Deck

The 9 Criteria for Brand Essence



twitter grader

Add to Technorati Favorites
Featured in Alltop

Invesp landing page optimization
Chris Brogan says I'm a Rockstar!

Top 100 Blogs Award
Brand Management featured writer