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	<title>Comments on: 9 criteria for brand essence</title>
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		<title>By: kervemarketing (kerve.)</title>
		<link>http://www.brandstoke.com/2009/02/09/9-criteria-for-brand-essence/comment-page-1/#comment-1777</link>
		<dc:creator>kervemarketing (kerve.)</dc:creator>
		<pubDate>Wed, 03 Mar 2010 00:50:05 +0000</pubDate>
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		<description>Good article on defining and evaluating a brand&#039;s essence. http://tinyurl.com/bez64v</description>
		<content:encoded><![CDATA[<p>Good article on defining and evaluating a brand&#8217;s essence. <a href="http://tinyurl.com/bez64v" rel="nofollow">http://tinyurl.com/bez64v</a></p>
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		<title>By: juiceboxdirect (Juice Box Direct)</title>
		<link>http://www.brandstoke.com/2009/02/09/9-criteria-for-brand-essence/comment-page-1/#comment-1778</link>
		<dc:creator>juiceboxdirect (Juice Box Direct)</dc:creator>
		<pubDate>Wed, 03 Mar 2010 00:50:04 +0000</pubDate>
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		<description>Good article on defining and evaluating a brand&#039;s essence. http://tinyurl.com/bez64v</description>
		<content:encoded><![CDATA[<p>Good article on defining and evaluating a brand&#8217;s essence. <a href="http://tinyurl.com/bez64v" rel="nofollow">http://tinyurl.com/bez64v</a></p>
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		<title>By: ktaaffe (ktaaffe)</title>
		<link>http://www.brandstoke.com/2009/02/09/9-criteria-for-brand-essence/comment-page-1/#comment-1779</link>
		<dc:creator>ktaaffe (ktaaffe)</dc:creator>
		<pubDate>Wed, 03 Mar 2010 00:50:04 +0000</pubDate>
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		<description>Good article on defining and evaluating a brand&#039;s essence. http://tinyurl.com/bez64v</description>
		<content:encoded><![CDATA[<p>Good article on defining and evaluating a brand&#8217;s essence. <a href="http://tinyurl.com/bez64v" rel="nofollow">http://tinyurl.com/bez64v</a></p>
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