Monthly Archives: December 2008

And what do you do?

You know that moment when someone you’ve just met asks the occupation question? “I’m in branding … which is much more than making logos. It’s marketing actually … but not the salesman kind. And interactive … you know, with computers?” … Continue reading

Posted in advertising, identity, public relations | 3 Comments

The ROI for social media is the value of brand loyalty

Imagine for a moment that you are a disgruntled customer. (This is easy for me.) You’ve had a bad experience — let’s say a faulty product or poor service. You complain at the store. A savvy clerk listens, apologizes, addresses … Continue reading

Posted in loyalty, retail, roi, social media | Comments Off

In defense of traditional media

Bashing traditional advertising media is popular now. Viewership, listenership, and readership is declining. It’s expensive. The kids ignore it — it skews old. Usage of the internet continues to usurp time spent with other media. All true. But mass media … Continue reading

Posted in advertising, interactive marketing, mass media | Comments Off