Category Archives: social media

Is YouTube the new Super Bowl?

Posted on January 31, 2012 by Kirk

Remember when, in order to see the much anticipated Super Bowl commercials, you had to actually watch the game? Not anymore. Acura unveiled its Super Bowl commercial on Monday. On YouTube. Six days before the game. “In previous years, Super … Continue reading →

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Most popular posts of 2011

Posted on December 6, 2011 by Kirk

This month BrandSTOKE is three-years-old. At the upper end of the toddler years, it enjoys improved motor and language skills. Though still developing emotionally, BrandSTOKE is growing more confident while exploring its environment. Thank you for continuing to subscribe, read … Continue reading →

Posted in advertising, art direction & design, authenticity, brand essence, budgeting, copywriting, health care, identity, loyalty, packaging, promotion, public relations, research, retail, roi, simplicity, social media, standards, strategy | Comments Off

Repost: Patagonia, they also sell clothes

Posted on November 10, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: There are brands and then there are affinity brands. The difference? Community. You don’t just experience an affinity brand. Your identity is enmeshed … Continue reading →

Posted in brand essence, budgeting, cause marketing, loyalty, mass media, promotion, retail, social media | Comments Off

Repost: Directory of dead communications channels

Posted on November 1, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you … Continue reading →

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Got 15 minutes? Make a TV spot like Geico’s.

Posted on December 28, 2010 by Kirk

“If you can type, you can make movies,” says the Xtranormal web site. So, Geico figured, why not make TV commercials? Really cheesy ones. With really lame animation and robotic voiceovers. Xtranormal is the site where, for next to nothing, … Continue reading →

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Directory of dead communications channels

Posted on November 17, 2010 by Kirk

If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you know has died. Sorry to be the one to tell you. As a service to BrandSTOKE’s readers, … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | 1 Comment