Category Archives: search engine marketing

Repost: Directory of dead communications channels

Posted on November 1, 2011 by Kirk

I’m taking a short break from BrandSTOKE. In the meantime, here’s a reprint of a popular post: If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | Comments Off

Directory of dead communications channels

Posted on November 17, 2010 by Kirk

If you haven’t read the obits lately, you may want to brace yourself for some shocking news: Just about every communications channel you know has died. Sorry to be the one to tell you. As a service to BrandSTOKE’s readers, … Continue reading →

Posted in advertising, interactive marketing, mass media, public relations, search engine marketing, social media | 1 Comment

And the winner is … Google

Posted on February 8, 2010 by Kirk

In its Super Bowl commercial, Google tells an engaging little story of romance with simplicity and elegance. Appropriately, it uses keywords and search results only. Its logo is onscreen almost the entire time, while it demonstrates several of its features … Continue reading →

Posted in advertising, copywriting, interactive marketing, mass media, search engine marketing, social media, strategy | 1 Comment

Is channel-neutral the new integrated?

Posted on June 1, 2009 by Kirk

Marketing firms used to refer to themselves as “full-service.” Then they were “integrated.” Now they are “hybrid” and “channel-neutral.” And once again “integrated.” What’s the difference? Full-service means all of the services one might expect a marketing firm to offer … Continue reading →

Posted in advertising, client-agency relationships, interactive marketing, management, public relations, search engine marketing, social media | 1 Comment