Every year more books about branding, marketing and advertising are published. Incredibly, entering “branding” into Amazon’s search function generates 55,990 results. “Marketing” generates considerably more. I’m not sure why there is so much proliferation on the topic except that apparently professional communicators just can’t shut up about their craft. Some of the offerings provide how-to advice. Some are textbooks. Others recount famous campaigns, pitches, or careers. Some float new hypotheses. Predictably, some are written by consultants with nothing new to say for the sole purpose of giving credibility to their consultancy. (Is there anyone on the speakers’ circuit that hasn’t … Continue reading →