Strong brands often “own” a word. Corona Extra’s word is beach. And why not?

For many people, beaches connote fun, relaxation, and getting away from the real world. Good images to associate with drinking beer.

“White beaches, gentle waves, a guy and a girl relaxing seaside — these have long been symbols of the escape mindset associated with Corona,” Jim Sabia, executive vice president of marketing, Crown Imports, told PR Newswire.

For you, picturing your favorite beach is probably easy. For the residents of Bulin, China, it is impossible. They live farther away from a beach than anyone on earth — 4,660 miles to be exact.

Corona, brewed in Mexico, decided to change that. It took seven of Bulin’s residents on the lengthy journey to Haitangwan beach on the coast of China. For some of the residents, it was their first trip outside of their village.

Their story is captured in the video below. The website trip journal offers more detail and photos.

It turns out those who live farthest away from the beach act just like the rest of us do when they get there. They run, splash, play in the sand … and drink beer.