In an exposé worthy of 60 Minutes, Domino’s Pizza takes viewers backstage at a TV shoot, revealing the secrets of making pizza look mouthwatering. The documentary (watch it below) stars power tools and blowtorches.

Consistent with its new posture of transparency, Domino’s promises to forsake food styling in the future:

• We will only photograph real, honest-to-goodness pizzas.
• Domino’s employees will make the pizzas we shoot.
• We will not artificially manipulate our pizzas when photographing them.

Instead, it invites customers to post photos of their own Domino’s pizzas at ShowUsYourPizza.com.

Will other quick-service restaurants jump on the “authenticity” bandwagon and do the same?

Consider the risk.

In “Food Ad Tricks” below, a “makeup artist for food” demonstrates how she makes burgers look delicious on camera.

And in “Fast Food: Ads Vs. Reality,” compare beauty shots of popular fast-food sandwiches with the actual products as served. Ugh!

Do McDonald’s, Burger King and Wendy’s dare to be this honest?