So, if Mayflower can move a 20-foot-tall marionette and her really big chair, it can move … help me here … you and your family?
Here’s my best guess at the strategy:
The challenge: Make consumers aware that Mayflower now offers a new portable moving and storage container service.
The solution: Build a giant puppet!
“We wanted a campaign idea that was as big as the new services that Mayflower offers, and I think we’ve found it,” Mayflower’s Chief Marketing Officer Steve Burkhardt said.
Or as Mayflower’s CEO reportedly said to Noah Garfinkel at BestWeekEver.TV, “No longer can we in good conscience keep helping people move by using four guys, boxes, tape, and a truck. From here on out, we will move like the pilgrims did when they came over on the actual Mayflower for which our company is named. Like them, we will construct a 20-foot-tall marionette doll in a pink dress that will lift boxes and blink slowly.”
The 700-lb. doll has received mixed reviews on the internet. Some find her beautiful. Some sultry. Some terrifying. What do you think?
P.S. Vote “cute” or “creepy” here.