It’s just a joke. I get it. But help me with this one.

• Does Miller Lite’s research indicate its best customers are men who can’t commit?
• Are they concerned about turning off female customers?
• Is the reason these men can’t commit to women because they can only commit to drinking?
• Or, as some have suggested, are the women in these spots just too needy?

Regardless, Miller Lite is committed to its anti-love campaign.