“9 criteria for brand essence” deck now available

Posted on March 16, 2010 by Kirk

The most popular post at BrandSTOKE to date is “9 Criteria for Brand Essence.” Now I have combined it with some Branding 101 definitions, a few examples, and additional thinking in the accompanying SlideShare presentation.

It’s intended to provide a basic understanding of brands and branding for most business professionals. (Branding experts may want to skip it.) I hope you find it useful.

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7 Responses to “9 criteria for brand essence” deck now available

  1. Faye Oney says:
    March 16, 2010 at 10:40 am

    Hi Kirk,

    This is a really informative presentation, especially for those who have a hard time understanding the concept of branding. I learned a lot just paging through, and will bookmark this on Delicious for future reference.

  2. Anthony Weiler says:
    March 16, 2010 at 12:49 pm

    Kirk,

    Thanks much for putting this together. Besides being VERY informative, the presentation design is great.

    Anthony

  3. Kirk says:
    March 16, 2010 at 12:59 pm

    Thanks, Anthony. Credit goes to Joy Hart for the design.

  4. Bakhtier says:
    March 17, 2010 at 3:38 am

    Unfortunately it is impossible to download the presentation. :( ( Could you send a link? Thank you.

  5. Kirk says:
    March 17, 2010 at 9:56 am

    The presentation can now be downloaded at SlideShare. Here’s the link: http://www.slideshare.net/kirkphillips/the-9-crit

    Thanks, Bakhtier, for your interest.

  6. Devin Meister says:
    March 17, 2010 at 4:08 pm

    Nice work Kirk. Very useful for explaining and supporting ideas that everyone should be able to understand.

    When does the book come out?

    Devin

    (This would also be a great piece to rework in sliderocket (www.sliderocket.com)

  7. Bakhtier says:
    March 18, 2010 at 2:36 am

    @Kirk, Thank you very much for the link!