Sales are flat. Travel is canceled. Your budget has been cut. It’s a good time to do some housekeeping.

With an eye toward the eventual upturn, here are 12 tips to get your strategic marketing plan ready:

• Take the time to retreat with senior leadership and strategize now. Think long-term.
• Audit your competitors.
• Talk to your customers. Conduct a satisfaction survey.
• Review your customer relationship management (CRM) program. Rebuild your database. Ask for email addresses and mobile numbers. You’ll need them soon.
• Update your brand positioning and message strategies.
• Review and update your advertising and sales materials. Or at least get them ready to print.
• Keep in touch with enewsletters.
• Reuse old ads. Save on production.
• Media rates are down. Buy more with less money and stand out from your competitors. Or shift the savings to other channels, such as search engine marketing.
• Update your website with more functionality for customers. Make sure it is search engine optimized.
• Get up to speed on the newer interactive channels–social media marketing and mobile marketing. Set up and monitor your social media channels.
• Train your sales staff.

Which other ones can you add?